LO4: Be able to create a proposal using convergings technologies to exploit the identified new markets.

The product will be available as a psych product via online retailers, this mainly because it will be only available to colleges, universities and professionals. The product will be very similar to other VR products such as Oculus Rift 2 and the HTC vibe, once the user wears it they will become immersed in whatever scene is being filmed or if it is just a practice. They will also be able to code in their own CGI or if they prefer there will be presets available for them. The product will mainly be ran on Unity this is mainly because Unity is used with a lot of VR products.  But if Unity doesn't work with the product I wanna also be able to use the product with the new Unreal engine. There will be free to use presets for users although there is a premium version available this means that the user will be able to have multiple slots to code in their own CGI and also use the premium CGI presets. 

I will be using above the line advertising to target mainstream filmmakers, this will mainly include things such as bus wrapping with the bus wrap having an image of the product along with the slogan "the future of film". I will also want to create a promotional video which explains what the product does, how it works and what you can use it for.